Working with 360i for Enterprise Rent-A-Car, I concepted and pitched The Blind Hike. Casting out of Minneapolis, we found Charles Acheson. Charles and his father Bob had the spirit and personality we were looking for. Despite Charles going blind later in life, Charles and Bob have formed a deeper connection over their love for travel and adventure.
direction/cinematography/concept • Alex Horner
client • Enterprise Rent-A-Car
talent • Bob and Charles Acheson
music score/sound design • Nick Mihalevich
vocals • Genevieve Johnson
producer • Aaron Richey
ac • Brian Suerth
client • Enterprise Rent-A-Car
agency • 360i - Peter Wood, Steve Amato, Mario Licato